A Campaign in 3 Parts
Psudo has a distinctive vision that centers around sustainability through the use of recycled materials. The company's main shoe line was in need of fresh campaign images that could be used year-round, as well as images for a running event and the holiday season. To achieve this, I divided the campaign into three separate photo shoots.
PSUPER Gifted
We had smaller photo shoots for both our holiday campaign and running campaign. In the holiday campaign, we aimed to convey the feeling of receiving Psudo shoes as a gift. The color scheme primarily used red, green, and blue, and showcased shoes that were newly released during the festive season.
Direction, Photography, Retouching:
Vara Pappas
Running Model:
Cassidy Edison
Evergreen Models:
Harroop Singh @ Neal Hamil Agency
Erica Gonzalez @ Neal Hamil Agency
John Calton @ Neal Hamil Agency