The Ask
GivePulse is a platform that empowers non-profit and volunteer organizations to connect and thrive. With a brand embodying joy, connection, and impactful change, GivePulse adopts the Hero archetype to make a positive impact on the world. I crafted the brand identity by harnessing these elements and personifying them through a bold hero.
The Logo
The logo mark combines the symbolism of ribbons with the concept of a joyful volunteer. It portrays a volunteer with arms outstretched, forming a ribbon that wraps around itself. Upon closer inspection, the ribbon also forms the lowercase letters "g" and "p."
The Hero
To create a hero from the volunteer mark, I incorporated a lower portion to the ribbon, giving it a joyful, strong, and triumphant stance. This hero mark can be used as a secondary graphic, or as a mascot.
To see this brand in action, visit https://learn.givepulse.com