The Challenge
Contentful is a platform that inspires businesses to produce content while telling the best story possible. It provides "composable content" with easy to use features that are always adapting to users changing needs. With the utilization of AI, users can ideate, produce, and publish content faster than ever. Contentful wanted to communicate this to a larger audience with a commercial that best showcases this unique approach.
The Solution
Contentful prides themselves on inspiring others to tell better stories. I felt it important to make sure this commercial provided an engaging story through a relatable situation, that would be presented in an attention grabbing way. I did this by breaking down a typical day at the office, and showcased modern task frustrations in an overly dramatic manner.
The turnaround for this solution was as fast as the companies product itself! In order to ideate and get this commercial into production with the swiftest of timelines, I utilized AI to generate my ideas for the storyboards. This allowed me to focus on the story telling and scripting.
Concept & Art Direction: Vara Pappas
Creative Direction: Jamie Rodriguez
Producer: Hua Liu
Production: Revelator