Cliffhanger is an alcoholic beverage line within the Persedo brand. The beverages use Persedo's special distillation for maximum taste. Persedo wanted a brand that would reflect the owners late father, Cliff, an international man of many adventures. I solved this problem by creating a different "Cliff" with a back story for each product line. The Cliff characters directly relate to the type of drink they appear on. I designed each of the brands, packaging, signage and some finishes for the office space.